Some people believe branding for SaaS companies is dead — it doesn’t matter at all in today’s world. All that matters is function, since design is more massively produced now and easier to integrate.
The verdict is pretty clear from my end: as long as the bottled water industry is estimated to be worth around $200 billion, then branding is not dead.
Plus, branding is not equated to just design, though it plays a major part.
Don’t worry, dear SaaS founders — your efforts still count towards making an experience out of your product.
About Ch Daniel
I’ve updated this signature in July 2020, so older mentions of the signature might not make sense.
I currently don’t write on this blog anymore. I wrote daily for 9 months on this very blog, but now I’m focused on building the CH Group.
If you want to follow my newer articles, check out the CH Group’s blog.
See everything I do here: Chdaniel.com
Illustration credits: Hyunmo Kim
