I kept writing about Taobao and how they’ve realised the leverage they had as an e-commerce platform holding all this power.

The power lies in the amount of eyeballs attributed to their products. What is it that usually holds the attention? The media.

So that’s exactly what they’ve been after. Media + E-commerce, and you’ve got a match made in heaven. That’s a 1 in 1,000,000,000 specimen.

However, another very good example is TikTok. Tiktok has shown the west how it’s actually done, but they haven’t invented anything new, specifically.

It was already out and it was called Vine — but then, it was closed. Why? Because it wasn’t profitable enough. Twitter bought Vine for $30m and eventually folded its activity.

TikTok has shown how it’s meant to be done. Yes, it was really early for Vine and 2012 probably wouldn’t have held this kind of product. But there’s surely a lesson in it.

So what does TikTok do so well? It’s simple: they allow creators to integrate items in parallel with their videos. Make a piece of content that’s really good and get your commission based on thee t-shirt/sweater you’re wearing.

“Enable people to earn through doing what they like and you’ll benefit.”

About Ch Daniel

I’ve updated this signature in July 2020, so older mentions of the signature might not make sense.

I currently don’t write on this blog anymore. I wrote daily for 9 months on this very blog, but now I’m focused on building the CH Group.

If you want to follow my newer articles, check out the CH Group’s blog.

See everything I do here: Chdaniel.com