If your product anticipates every single need your users might have, it’ll lead them to think out loud (in front of others, sometimes) “Wow, that’s so thoughtful. Look at this!”. On the other hand, if they have to think stuff like:
– What do I need now?
– Where is that function?
– Where can I find an email address to ask when will we get that function?
It could be the beginning of downward relationship. Don’t let them think — you do the thinking for them and they will pay you back. Maybe with money, maybe in thank-you emails, maybe in “Because of that small button, we’ve saved a life today” message.
The last one happened before and it’s a life-changer. Not only for that person who was mentioned in the email but also for you.
About Ch Daniel
I run Chagency_, an experiences design agency — we help SaaS CEOs reduce user churn. I write daily on this topic and in similar areas. Here are my best pieces.
If I’ve helped you, follow me here and reach out: LinkedIn | Twitter | Email | Quora | YouTube
I’ve also founded an app (among others) that has got 6 digits in # of users — chdaniel.com/app
If you want a more of a personal connection, here’s how to have that.
Illustration Credits: Momkai Design Studio
