Category: Increasing User Retention

Why Netflix’s Interactive “Bandersnatch” is the most important milestone this year for a tech CEO.

Surely you’ve heard about this big company called Netflix. A subscription-based streaming service that garnered over 130 million subscriptions. Not

Please Play God With Your Users

Whether you’re thinking about how to present a company’s car model in an interface builder, how to attract more creatives

Facebook’s Turmoil And Their User Churn Rate

Arguably Facebook is not a SaaS business but what we consider and don’t consider SaaS is subject for another article.

What C-Suite Executives (CEOs, CTOs, CFOs etc.) Need To Understand

“I wear a suit. I make money myself so you can trust me.” “I’m growing a beard, trust me, we’re

How on top of utility you can add a layer that makes users go crazy about your product.

Today we’re looking at how on top of an utilitarian item, a layer of nostalgia, feelings and emotions is added

How To Lose Your Possible Customer In The First Few Seconds

You hear something about a company. It’s not clear to you what they’re dealing with or what they do for