Category: CEO

How To Pick An Agency That Will Get You The Most Return On Your Investment As A Tech Company — Part 7
Those you’ll be talking to will be telling you if their opinion doesn’t align with yours because of one simple

How To Pick An Agency That Will Get You The Most Return On Your Investment As A Tech Company — Part 6
Value-Based Pricing. An agency you’d want to work with is composed of mature people who can deal with risk and

How To Pick An Agency That Will Get You The Most Return On Your Investment As A Tech Company — Part 5
Process. More than surely, the agency you want to work with has a process put in place. A specific way

How To Pick An Agency That Will Get You The Most Return On Your Investment As A Tech Company — Part 4
You’re going to a doctor and you’re telling her “I’ve got this bruise over here, we need a heart transplant”.

How To Pick An Agency That Will Get You The Most Return On Your Investment As A Tech Company — Part 3
To continue with how to pick the proper agency for your tech company, let’s talk about the most important and

How To Pick An Agency That Will Get You The Most Return On Your Investment As A Tech Company — Part 2
“Artists are not consultants, consultants are not artists” — is that true? Yesterday I’ve described the spectrum upon which practitioners are distributed.

How To Pick An Agency That Will Get You The Most Return On Your Investment As A Tech Company
So you’re in a situation where your company needs an updated visual identity, website, logo or a revamped app that

What’s Your User’s Eye Candy, Mr/Mrs. CEO?
Eye candy. A very subjective word, much like beauty. To make the difference between eye candy and beauty, I’d say

How To Work Meaningfully And Find Purpose As A Tech Company (And Maybe As A CEO)
How I think meaning in life is found What’s worth doing as a tech company Why losing yourself in your

2 Views On How To Distribute A SaaS Product
In retail, there’s always a bigger fish — most of the time, that is. Factories don’t sell direct to consumer.

How Word Of Mouth Is Generated For SaaS Products
Your product helped me with something? Good, thank you for that. Depending on how much it helped me, I’ll be

A Well-Designed Experience In Inescapable For The Customers Of Your Saas Product.
People can be aware that there’s a layer of virtual value in what you offer and still pay that 500%