CAC, LTV, ARPU, ARPPU etc. — all these SaaS terms need a glossary. There are some out there but they’re either:
- Shielded by a “just pop in your details here to download this PDF”
- Incomplete
- Quasi-complete but somehow still confusing
I’m thinking about putting out a list of mine that we’ve got in Chagency where we explain the terms we used in a document we send (a strategy document, for instance). If only MRR and CRR were used, we explain these two.
This list is an add-on and it mentions how it’s not meant to be disrespectful towards the CEO/CFO/etc. but even they might have bad days when their head is too busy to do a mental search about what that acronym means.
Or, maybe more important, the document might be sent to someone who doesn’t get a full grasp of these odd-looking capitalised words. It’s a nice touch that’s appreciated — especially if it meets the hands of an intern.
One list to rule them all? Gather literally all possible terms and put them together? I think it’d be a good idea. If we don’t get to do this fast enough, feel free to snatch this idea — hoping we won’t sleep on it.
Also thinking a nice pairing element would be having boxes where you put in your data and see how it’s calculated
About Ch Daniel
I run Chagency_, an experiences design agency that specialises on helping tech CEOs reduce user churn. We believe experiences are not only the reason why users choose not to leave but also what generates word of mouth. We’re building a credo around this belief.
If I’ve brought you any kind of value, follow me and get in touch here: LinkedIn | Twitter | Email | Quora | YouTube (same content but in video)
I’ve also created an infinitely-valuable app for sneaker/fashion enthusiasts called Legit Check that impacted hundreds of thousands over millions of times – check it out at chdaniel.com/app
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Illustration Credits: Baranovskaya Sasha
