This is the first article of chagency_acumen. As much as the next pieces will be you-oriented (you, the reader), this one will be me-oriented – aiming to be the only one like this. 

Maybe some future pieces will be deleted, maybe I will feel like refining them or slightly adjusting bits and pieces but this one is to stay. This one is the foundation of what will be built from now on. And it’s nice to start like this, in quietness – no followers, no debates, no comments (yet). Most people get scared at this thought and in truth, it’s the reason why they don’t start. 

For myself, I think this is one of the most unique feelings I’ve ever had (and continue to have) – when there’s a new project in its incipient stage. And I’m not talking about the initial momentum of “yes, let’s start this!”. I’m talking about the phase through which I’m quietly building and doubted or ridiculed about this or that, while I can envision the future and see it three years from now. Here’s the me oriented speech I was pre-establishing.

When people are going to use whatever tool to sort all the content that will be made, this will hopefully pop up as the “oldest”. Chagency_acumen is about helping tech CEOs reduce user churn, as of December 2018, moment of writing. It’s about having the you-conversation, providing as much value as possible – but that’s generic, everyone says that. I’d rather prove it in the next pieces of content that will be created.

Here’s to the experiences design agency.