SaaS products, so far, have been for techies. SaaS products are utility tools — and who cares about utility tools?
It turns out, people who want to build/create/produce care about utility tools. Think about who can’t really ever use a SaaS tool in today’s world and you’d come up with an answer along the lines of “someone who doesn’t really care about utility”.
At the same time, Photoshop (or rather, Adobe CC) is a SaaS. Yes, it’s down for debate whether it’s just a suite of products that adopted the SaaS model or an actual SaaS, but let’s leave it there for a moment.
One could easily simply use Photoshop to exercise their creativity but not necessarily “produce” (or be productive). Indeed, it doesn’t make sense from an economic point of view — pay for this and not get anything in return financially.
What they’d get out of it is probably something spiritual, social or who-knows-what.
But this specific case gives us a glimpse into the future.
And the future is this: more SaaS products will come out for people outside the tech world. Before (today included, for the majority use cases of SaaS products), it used to be that those solutions were there only (or mostly) for people in tech.
Tools that aid their work. Or non-work.
In the future, that’s going to change. More and more for people outside this audience.
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